The fast food industry started as independent restaurants and transformed into uniform franchises. This completely changed the ways of the food industry as restaurants altered themselves and adopted a kitchen prototype for its chains with standardize-self service. The marketing demographics have also shifted from targeting teenagers to the family. To attract the children and also their parents and grandparents, the McDonald's Corporation imitated the marketing tactics of The Walt Disney Company, and created advertising icons such as Ronald McDonald and his crew and also gives out toys in McDonald's hallmark ‘Happy Meals'.

With globalizing this fast food nation is being brought to more countries bringing harmful effects to the people. For example the obesity rates in China and Japan have been increasing after the introduction of fast food. The fast food industry is also bringing in another global scare as the average child around the world watches 21 hours of television per week which includes 100,000 television advertisements a year. This will have detrimental effects on their eye sights.

Fast food chains like McDonalds has extended it's reach all over the world, from America to Asia, however, despite the dark side of the industry, fast food can actually be helpful in certain ways. Fast food chains allows food which are unique to different cultures to be mass produced and widely available for example, Spanish food and Taco Bell, Japanese food and Yoshinoya and Chinese food and Panda Express. As the world globalize, the people’s options broaden and allows them to taste the different cultures, widening the common people’s experiences at a cheaper price, without having to travel extensively.

To avoid the harmful effects of the globalizing of the fast food industry, one simply has to be objective and take control of the situation and not to succumb to temptation and become obsessed with fast food.